FULL YEAR RESULTS

53 weeks ended 30 January 2021

Agenda

Overview

Rachel Osborne, CEO

Financial performance, priorities and outlook

David Wolffe, CFO

Strategy update

Rachel Osborne, CEO

Rachel Osborne

Chief Executive Officer

David Wolffe

Chief Financial Officer

  • Ted Baker Results Presentation 2021

FY in Summary

Strong Year 1 of Ted's Transformation Plan despite COVID

  • Foundations fixed and strong progress during Year 1 of the plan
    • Brand remains resilient
    • Progress against all ESG targets
    • Digital and capital light progress
    • Cost out programme ahead of target
    • Cash management ahead of target
    • Recapitalisation of balance sheet completed
  • COVID has amplified legacy issues
    • Store locations, product design and focus, excess inventory, aged eCom platform
  • Shifting focus towards future growth opportunities
    • New product rollout, brand refresh
    • Digital roadmap and low capex distribution expansion
    • Core priority markets, including China and North America

3 Ted Baker Results Presentation 2021

Key FY Headlines

Group Revenue

Online Revenue

• Strong Online Growth

(44)%

+22%

Gross Margin*

Pre-tax Loss*

• Profit Headwinds

(140)bps

£(59.2)m

Costs*

EBITDA

• Effective Cost Control

(26)%

£(0.6)m

FCF

Cash

• Tight Cash Management

£24.2m

£66.7m

* Before Non-Underlying items

  • Ted Baker Results Presentation 2021

Ted's Transformation Plan

Sustainable growth,

higher free cash flow and ROCE

Refresh and

Prioritise Digital

Reenergise the

Significant Cost

and Capital Light

Product and

Out Programme

Growth

Brand

Underpinned by a recapitalised and strengthened balance sheet

  • Ted Baker Results Presentation 2021

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Disclaimer

Ted Baker plc published this content on 14 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 July 2021 16:24:54 UTC.