TEGNA Inc. announced that Lisa Columbia has been named president and general manager at WHAS11, the ABC affiliate in Louisville, Ky., effective immediately. In this role, Columbia will be responsible for overseeing all facets of the station's operations, including content, advertising sales, marketing, and technical operations. Columbia first joined WHAS11 in 2012 as local sales manager and was promoted to director of sales in 2017. During her tenure, she has been responsible for fostering, leading, and developing a strong and creative salesculture designed to increase revenue and grow market share across all platforms. Columbia was selected as WHAS Employee of the Year in 2015. Prior to WHAS11, Columbia was general and local sales manager at WTVQ, the ABC affiliate in Lexington, Ky. She currently serves on the Board of Directors for the WHAS11 Crusade for Children, an organization that raises money for agencies, schools, and hospitals to make life better for children with special needs.