Widespread brand awareness in households with cable
Now a successfully established brand, P?UR celebrates its third anniversary
Berlin, 31 August 2020. Three years ago today, a new name arrived on the German market for fast internet and comprehensive TV services: P?UR. It was launched in August 2017 by Tele Columbus AG as a single product brand unifying the once separate brands of its three original companies. On the brand's third anniversary, Tele Columbus can look back on a successful track record. P?UR has attained widespread brand awareness in the nearly three million connected households and in the housing sector, making it one of the first choices among leading internet providers.
Since 31 August 2017, Tele Columbus, Primacom and Pepcom have operated under the name P?UR within a unified brand world. The new brand was introduced under the umbrella of Tele Columbus AG following the merger of the three network operators and was accompanied by the comprehensive unification of the product worlds and IT systems of the three previously separate companies.
Three years later, the name P?UR and the "Pyurillon" have successfully established themselves in both points: in cities supplied via Tele Columbus AG networks, well over 90 per cent of connectable households now know the brand. That figure stands at 93 per cent in Leipzig, 95 per cent in Potsdam and 97 per cent in Halle, for instance. In the capital Berlin, where P?UR offers nearly one million residents internet speeds of up to 1000 mbit/s, the aided brand awareness in connectable households is 86 per cent and 83 per cent nationwide.
"This means that in a relatively short period of time, we are already better known than the long-standing brands of our original companies and are on a par with other leading nationwide internet providers," says Stefan Riedel, Chief Consumer Officer of Tele Columbus AG. "Deciding to use a virtually unknown letter in the P?UR brand name was definitely a risk at the time, but one that paid off: the ? stands for a friendly smile and has firmly established itself among customers as a symbol for products and services known for being customer-friendly, straightforward and powerful."
Tele Columbus AG is one of Germany's leading fibre network operators which reaches more than 3 million homes. Via its brand P?UR, the Company, offers high-speed internet including telephony and more than 250 TV channels. All of this via a digital entertainment platform that combines linear TV with video on demand entertainment. To its housing association partners the Tele Columbus Group offers tailored models of cooperation and state-of-the-art services such as telemetric and tenant portals. As a full-service partner for municipalities and regional utilities, the Company is actively supporting the fibre-based infrastructure and broadband internet expansion in Germany. For its business customers the Group offers carrier services and corporate solutions on its proprietary fibre network. Besides its headquarter in Berlin, the Company has locations in Hamburg, Leipzig, Ratingen and Unterföhring/Munich. Since January 2015, Tele Columbus AG is listed on the regulated market (Prime Standard) of the Frankfurt Stock exchange and a member of the SDAX.
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