TELEFÔNICA BRASIL S.A.

Publicly Held Company

Corporate Taxpayer's ID (CNPJ 02.558.157/0001-62 - NIRE 35.3.0015881-4)

NOTICE TO THE MARKET

LAUNCH OF VIVO PAY

Telefônica Brasil S.A. ('Vivo') (B3: VIVT3 / NYSE: VIV) hereby announces to its shareholders and the market in general about the launch of Vivo Pay, a fully digital account that allows for banking transactions directly through the application.

The service, that is not exclusive to Vivo customers, is a step forward in the company's strategy around financial services and contributes to incentivizing the financial inclusion of the general public, enabling its users to pay bills, send and receive money via PIX, and top-up their mobile plans. Additionally, it offers a virtual pre-paid card for online purchases.

This initiative reinforces Vivo's presence in the financial services space and the company's ongoing evolution as a hub of digital services that go beyond connectivity.

São Paulo, April 29, 2021.

David Melcon Sanchez-Friera

CFO and Investor Relations Officer

Telefônica Brasil - Investor Relations

Phone: +55 11 3430 3687

Email: ir.br@telefonica.com

www.telefonica.com.br/ri

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Telefônica Brasil SA published this content on 29 April 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 29 April 2021 12:23:02 UTC.