Tencent Music Entertainment Group announced an exciting new partnership with Billboard. The partnership leverages TME's leading technologies and Chinese music industry insights with Billboard's global brand authority, drawing on both domestic and international markets to promote the impact of Chinese music around the world. The two parties will launch the "Chinese Music Gravity Project," a first-of-its-kind initiative dedicated to championing Chinese music across an international audience.

Through a series of engaging content collaborations and features, TME and Billboard will shine a light on the diverse stories of Chinese music artists before an expansive world stage. Under the partnership, TME and Billboard will combine their expertise to highlight China's music industry and share Billboard's global content to TME's wide-ranging channels. This will include TME's platforms – QQ Music, Kugou Music, Kuwo Music, and WeSing.

All will feature Billboard's high-quality content, authoritative charts, global music news coverage, and expert recommendations.