Tencent Music Entertainment Group announced the initiation of TME Producers Alliance, the first producer alliance in China's music industry to support full-circle high-quality music production, empowering talented producers to realize both artistic and commercial value. The TME Producers Alliance has adopted a partnership structure to integrate resources at every stage, from music production, to promotion and distribution. Based on a professional content creation system and a healthy commercialization system, the TME Producers Alliance provides more opportunities for music producers and supports their career advancement and professional growth.

It also connects producers with industry partners to create high-quality popular singles and maximize music exposure among music lovers. In order to help producers with common challenges, such as a lack of resources or weak commercial distribution, the TME Producers Alliance has implemented financial incentives to support the career development of different types of producers. Going forward, TME will continue its efforts to provide platform resources to support the growth of producers and high-quality music creation, bringing music professionals a better stage and promoting the development of the original Chinese music market.