Former
Wair Living, a bold startup first-layer brand in
Driven by curiosity, 100% digital native, the new collection by Wair Living is targeting negative effects and distractions caused by uncomfortable underwear. It's a pair of underwear for creators, a good piece of first layer that could empower them to be more audacious and more inventive in their game. In short, you are not buying a pair of briefs, but less distraction, more creativity.
"With the wide variety of underwear available in the market, buying a new pair always comes with uncertainties in quality, features, fabrics, and sizing. However, we are tackling this problem to its root cause (in
"But can we really challenge the industry norms, and simplify the hell out of it? Just like
Bonus points? We also conveniently challenged our in-house pattern designer and supply-chain team to create a piece of art, a storytelling elastic waistband that embodies the audacious space exploration, paying tribute to
More on the fabric innovation, the Wair development team added a cotton touch to high performance Ultrabreathe(TM) materials to make it 5 times more breathable than cotton and 3 times more stretchy than original cotton used in the production of the boxer briefs ensure optimum comfort and sits easily on the skin without causing any irritations. The anti-microbial treatment, inspired by
Unlike most brands, Wair Living's product was developed by iterations, you are right, just like developing software and tech hardware. From digital model fitting analysis to material testing and researching, Wair Living operates in a way like a tech company, get to the root cause and engineer the problem out, thanks to the founders'
Consistent with Wair Living's digital native genes and pursuit of perfection, the MK1 Ultra collection is set to uncover the future of first layer.
For more information, and to browse through Wair Living's previous and newly anticipated collection, please visit - www.wairliving.com
Media Contact
Company
Contact Person:
Email: qianli@wairliving.com
Country:
Website: www.wairliving.com
Source: www.abnewswire.com
.
(C) 2022 M2 COMMUNICATIONS, source