TF Bank's ecommerce initiative Avarda conducted a pilot project with a payment solution for Booztlet.com under the name BooztPay. Based on the outcome of the pilot, Boozt has decided to move forward with an implementation of the payment solution for its full ecommerce environment including Boozt.com. Boozt operates two online webstores focused on fashion and lifestyle; Boozt.com and Booztlet.com. Boozt offers products from more than 1,000 brands and had more than 2 million customers during 2020. The agreement means that Boozt will integrate Avarda's payment tools and flows in Boozt's environment to create an easy customer journey. The solution will provide Boozt with increased control over the customer journey and additional possibilities to interact with its customers.