WELCOME TO THE ERA OF
TOTAL VIDEO
THE BEST OF BOTH WORLDS:
BROADCAST AND DIGITAL
BROADCASTERS
EXPECT A STEP CHANGE TO DELIVER THE BEST OF BOTH WORLDS
2
"In the 5 next years, we believe advertising will be digitally delivered and sold on data impressions across all platforms, transacted through automated channels"
Linda Yaccarino in 2019
"We are launching CAP 2022 because we need a hybrid model to converge on a 50/50 audience planning/content planning vision, and shift
from a silo approach to a cross-disciplinary
approach"
Sylvia Tassan Toffola in 2O18
TOTAL VIDEO
- CONVERGENCE OF TV/VIDEO VIEWING: WHERE ARE WE?
- CONVERGENCE PROJECTS: SINGLE CURRENCY, STANDARDISED CROSS- MEDIA METRICS
- TOTAL VIDEO: SHARING THE GAINS BETWEEN ADVERTISERS AND AD SALES HOUSES
COVID CRISIS: | 01 |
A CATALYST FOR | |
VIDEO CONSUMPTION |
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TF1 - Television Francaise 1 SA published this content on 08 December 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 December 2020 10:20:02 UTC