WELCOME TO THE ERA OF

TOTAL VIDEO

THE BEST OF BOTH WORLDS:

BROADCAST AND DIGITAL

BROADCASTERS

EXPECT A STEP CHANGE TO DELIVER THE BEST OF BOTH WORLDS

2

"In the 5 next years, we believe advertising will be digitally delivered and sold on data impressions across all platforms, transacted through automated channels"

Linda Yaccarino in 2019

"We are launching CAP 2022 because we need a hybrid model to converge on a 50/50 audience planning/content planning vision, and shift

from a silo approach to a cross-disciplinary

approach"

Sylvia Tassan Toffola in 2O18

TOTAL VIDEO

  1. CONVERGENCE OF TV/VIDEO VIEWING: WHERE ARE WE?
  2. CONVERGENCE PROJECTS: SINGLE CURRENCY, STANDARDISED CROSS- MEDIA METRICS
  3. TOTAL VIDEO: SHARING THE GAINS BETWEEN ADVERTISERS AND AD SALES HOUSES

COVID CRISIS:

01

A CATALYST FOR

VIDEO CONSUMPTION

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TF1 - Television Francaise 1 SA published this content on 08 December 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 December 2020 10:20:02 UTC