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COVID-19 reshaped some aspects of how the world transacts, with certain sales channels stronger now than before the pandemic, including e-commerce, big box and warehouse clubs. Consumer package goods (CPG) companies are adapting to, taking advantage of and making moves in these channels. Other markets that took a hit because of COVID-19, such as hospitality, food services and travel, are coming back to full strength, which creates more opportunities for CPG companies to expand distribution and sales against the backdrop of shifting consumer habits to emphasize health as these channels aim to re-energize revenue.
As counterintuitive as it may sound, crises create some strong sectors, and alkaline water seems to be a benefactor of a confluence of market drivers.
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