The Arena Group named Miles Stiverson as Senior Vice President and General Manager of Lifestyle to oversee operations, strategy and growth for the Company's Lifestyle brands, anchored by Parade.com. In the newly created role, Stiverson will build out Parade.com's entertainment, wellness, food, travel and other verticals while managing partnerships, product and site launches, and new acquisitions for the Lifestyle vertical. According to Comscore, Parade Lifestyle Group reached 33.6 million unique visitors in May 2022, with Parade.com accounting for 13.6 million visitors and averaging 14 million visitors in the last six months.

Stiverson brings over 16 years of experience as General Manager with respected brands like People.com and the Travel vertical at Dotdash Meredith and as Digital Director for Travel + Leisure and Allure.com. In five years with Travel + Leisure, he led the expansion of the publication's digital audience by 289%. Throughout his career, Stiverson has driven diverse digital revenue streams – from editorial and social sponsorships to a robust eCommerce business.