The Boston Beer Company Introduces First Tequila-Based RTD Beverage, Loma Vista Tequila Soda
October 26, 2022 at 10:30 am EDT
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The Boston Beer Company announces the launch of Loma Vista Tequila Soda (5.5% ABV), a spirits-based, ready-to drink (RTD) beverage made from premium tequila blanco, real lime juice, carbonated water and natural flavors.
Debuting in 4pk/12oz cans in both lime and mango flavors, Loma Vista Tequila Soda will be introduced in Austin, Fort Collins, Kansas City and Wichita later this month. The product sits at the crux of two macro trends: the explosive growth of the RTD beverage segment, which is up +80% this year, and the rise in popularity of tequila, which holds the third-largest share of the spirits category. With the novelty of tequila-based RTDs, Loma Vista Tequila Soda offers Boston Beer an opportunity to stake its claim in the space. Loma Vista Tequila Soda was inspired by the mind-soothing, body reinvigorating, deep purple and fiery orange sunsets that can be seen from the highest point on the multi-generational Yarborough family ranch in West Texas. This pristine peak, aptly named Loma Vista, is a place where gathering at dusk to revel in the view is not only a good idea, but a decades-old tradition. Steeped in natural beauty, it calls adventurers from all over to kick up their boots, let loose and rediscover their inner wild.
The Boston Beer Company, Inc. is engaged in the business of selling alcohol beverages throughout the United States and in selected international markets, under various trademarks. The trademarks include The Boston Beer Company, Twisted Tea Brewing Company, Hard Seltzer Beverage Company, Angry Orchard Cider Company, Dogfish Head Craft Brewery, Dogfish Head Distilling Co., Angel City Brewing Company, Coney Island Brewing Company, Green Rebel Brewing Co., and Truly Distilling Co. The Company produces alcohol beverages, including hard seltzer, flavored malt beverages, and hard cider at Company-owned breweries and its cidery and under contract arrangements at other brewery locations. The four primary Company-owned breweries are focused on production and research and development. It also owns four smaller local breweries that are mainly focused on brewing and packaging beers for retail sales on site at tap rooms and gift shops, and other. The Company sells its beverages in various packages.
THE BOSTON BEER COMPANY, INC. 
