The Children?s Place, Inc. announced that Claudia Lima-Guinehut has been appointed Brand President, effective September 9, 2024. Ms. Lima-Guinehut is rejoining The Children?s Place, Inc. from Claire's Holdings LLC, where she had served as Executive Vice President and Chief Merchandising Officer since June 2023. As Brand President, Ms. Lima-Guinehut will oversee all customer facing activities across the Company?s Family of Brands, and will be responsible for Design, Sourcing, Merchandising, Brand Marketing, Planning, Allocation and the Company?s Wholesale and International businesses.
She will report to Muhammad Umair, President and Interim Chief Executive Officer. Claudia Lima-Guinehut Biography: Claudia Lima-Guinehut has served as Executive Vice President and Chief Merchandising Officer of Claire's Holdings LLC since 2023. In her prior tenure at The Children?s Place from 2014 to 2023, Ms. Lima-Guinehut served in roles of increasing responsibility, most recently as Senior Vice President, Global Merchandising and Strategic Partnerships, a role in which she was responsible for creating and delivering product strategies for all brands across multiple channels of distribution, as well as leading operations for wholesale and international franchise businesses.
Prior to that, she was Director of International Merchandising for Destination Maternity from 2011 until 2014 and held roles across merchandising and product design functions at Zara, Camuto Group, Ralph Lauren and Fifth & Pacific Companies. She earned her Bachelor of Science in Marketing from New York University and her SIPA Master of Business Administration from Columbia University.