BeApp, a new live music streaming platform, and Coca-Cola has announced the launch of Coke Studio Sessions, an exclusive collaboration featuring a diverse line-up of musical performances for fans to enjoy over 60 consecutive days.

Live performances from more than 100 artists across the globe, including Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, Cast of Hamilton and Steve Aoki will begin streaming today to refresh fans one virtual performance at a time and support the International Red Cross and Red Crescent Movement. Coke Studio Sessions marks the official debut of #BeApp, the social live music streaming platform from tech industry veterans Ray Smith and Ross Mason.

#BeApp is an immersive, digital destination for fans to enjoy live music in a new way. Unlike other virtual concert platforms, #BeApp will offer a variety of interactive features, including: In-App Sharing: Sharing feature will encourage fans to invite friends and family to join them during the livestream.

The first weekend of streaming will include performances from Diplo, Kaskade, DJ Khaled, among others, and kicks off this evening at 12am WAT. Additional artists will be announced across Coca-Cola and #BeApp social channels. 'We know that people may feel lonely or isolated as a result of the pandemic, and Coca-Cola remains committed to uplifting the human spirit and fostering connection while we're apart,' said Ricardo Fort, Vice President, Global Sports and Entertainment, The Coca-Cola Company.

© Pakistan Press International, source Asianet-Pakistan