COCA-COLA has partnered with a
The skipper who also serves Aston Villa will partner with the Coca-Cola brand. Together, Samatta and Coca-Cola will leverage their influence and reach to inspire and uplift Tanzanians to be their best and achieve their dreams.
"Ever since I was a little boy, there was always something special about
"This partnership with Coca-Cola is truly a one-of-a-kind experience. It's more than working with the global beverage leader; It's an opportunity to be a part of something that impacts the world," reiterates Samatta.
The collaboration is inspired by Samatta's and Coca-Cola's joint aspirations to create value and make a difference in communities. The partnership aims to bring Coca-Cola 'closer to home' by connecting the brand to a national hero.
"Samatta's aspirations to inspire, unite and uplift especially the youth, is a reflection of our brand values. He is a national icon who has put
Coca-Cola has had a long and rich history supporting football at all levels from the grassroots through its COPA Coca-Cola tournament.
For many years the tournament has created an opportunity for many exceptionally talented players to be identified and recruited to join the national Under-20 teams in
"As a Tanzanian international soccer icon, Samatta inspires more teens to not only take it as a sport, but as a career, and importantly, that they can achieve their dreams.
Additionally, through the soccer clinics we will be organizing, we will be able to engage and inspire many more teens, which resonates with Coca-Cola's vision of Refreshing the world and making a difference, said
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