Coca-Cola Zero Sugar is rolling out an even more delicious and refreshing recipe-and bold new packaging-to deliver an even more iconic Coke taste.
The new recipe-which optimizes existing Coca-Cola Zero Sugar flavors and existing ingredients-starts hitting shelves this month in
'Recognizing that tastes and preferences are always evolving, we're focused on continuous improvement to give fans the best-tasting Coca-Cola they want-with zero sugar or calories-offered in the most iconic packaging and powered by some of our most creative, consumer-centric marketing yet,' said
A simplified packaging design is anchored by the iconic Coca-Cola logo and red cues, with black Spencerian script signaling the Zero Sugar variety and 'Now More Delicious' messaging highlighting the new formula in the
To celebrate and debut the launch of the new Coca-Cola Zero Sugar, the brand will show up at 'Manhattanhenge' on
'Manhattanhenge' occurs this year from
Onlookers at key intersections on
'As the country reopens, we want to be a part of this beautiful, culturally relevant moment that's naturally happening in
An integrated marketing and sampling campaign will invite consumers to try the product and find out if it's the 'Best Coke Ever?' Creative will break next month across outdoor, retail, streaming audio/local radio, online video, digital and social media channels. Additional content in the fall will leverage the brand's longstanding ties with professional and collegiate football teams.
The reformulation, which is currently on shelves across
Coca-Cola Zero Sugar, which launched in 2005, was reformulated in 2017 to bring its taste even closer to Coca-Cola. Since then, the brand has consistently delivered double-digit growth.
'In order to continue to drive growth of our diets and lights category, we must keep challenging ourselves to innovate and differentiate just as other iconic brands have done,' Suarez said. 'The consumer landscape is always changing, which means we must evolve to stay ahead.'
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