James Quincey, CEO of The Coca-Cola Company, reports financial results that beat expectations, despite a backdrop of declining sales volumes, particularly in North America. The company responded by raising prices by 9% in the fourth quarter, offsetting the decline in volumes and projecting organic sales growth of between 6% and 7%. He points to organic growth of 12% for the final quarter, underpinned by key markets such as Mexico and Germany.
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