The company will create new operating units focused on regional and local execution that will work closely with five marketing category teams that span the globe to rapidly scale ideas.
The reorganization will be supported by the company's newly created Platform Services organization, which will provide global services and enhanced expertise across a range of critical capabilities. Platform Services will work in service of operating units, categories and functions to create efficiencies and deliver capabilities at scale across the globe, including data management, consumer analytics, digital commerce and social/digital hubs. Platform Services will be led by Senior Vice President and Chief Information and Integrated Services Officer
"We have been on a multi-year journey to transform our organization," Chairman and CEO
The operational side of the business will consist of nine operating units that will replace 17 business units that sit under four geographical segments, plus
The company is also conducting a portfolio rationalization process that will lead to a tailored collection of global, regional and local brands. The company is reinforcing and deepening its leadership in five global categories:
- Coca-Cola.
- Sparkling flavors.
- Hydration, sports, coffee and tea.
- Nutrition, juice, milk and plant.
- Emerging categories.
Global category leads will report to Chief Marketing Officer
The company's structural changes will result in the reallocation of some people and resources, which will include voluntary and involuntary reductions in employees. In order to minimize the impact from these structural changes, the company announced a voluntary separation program to give employees the option of taking a separation package, if eligible.
The company will provide enhanced benefits and will first be offered to approximately 4,000 employees in the
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