On March 18, 2024, The Coca-Cola Company announced that it has received a shareholder proposal from National Center for Public Policy Research, requesting the Company to commission and publish a report on (1) whether the Company engages in any practices directly or indirectly associated with diversity, equity, and inclusion (DEI) initiatives that may create risks of discriminating against individuals who might sue the Company (including employees, suppliers, contractors, and retained professionals) for illegal discrimination on the basis of protected categories like race and sex, and (2) the potential costs of such discrimination to the business. In addition, the Company recommended the shareholders to vote against the proposal at the annual meeting of shareholder scheduled to be held on May 1, 2024.