The National Restaurant Association Educational Foundation and the Coca-Cola Company Officially Launched the Prostart Virtual Lounge
August 24, 2021 at 10:00 am EDT
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The National Restaurant Association Educational Foundation and The Coca-Cola Company officially launched the ProStart Virtual Lounge powered by Coca-Cola, a new interactive site for young people from all backgrounds pursuing a future in the restaurant, foodservice and hospitality industry. Just in time for "back-to-school," ProStart students and alumni can sign-up and start sharing their skills, learning about restaurant jobs and careers, winning prizes and having some fun. Supported by the experts at Coca-Cola, features include student recipes and restaurant concepts, food photography, alumni success stories, inspiration from celebrity chefs and influencers, student-to-student chats and exclusive culinary demos. ProStart is the NRAEF's high-school culinary arts and restaurant management training and certification program with an enrollment of 130,000 students and offered at 1,700 schools nationwide. The Coca-Cola Company has been a long-standing supporter of the ProStart program and the Educational Foundation since 2003, contributing more than $15 million, including $100,000 in scholarships each year. The NRAEF and Coca-Cola are celebrating the official kick-off of the Virtual Lounge by launching a sweepstakes for ProStart students and alumni who register on the site as users. ProStart students or alumni who register for the site between August 24 and October 18 will be automatically entered to win one of 50 prizes, including a digital camera, tablet and ring-light kit to help them improve their food photography skills. The ProStart Virtual Lounge was developed with support from Dedica, a full-service agency that focuses on strategy development, design execution and production across all brand touchpoints.
The Coca-Cola Company is the world's leader in the production and marketing of non-alcoholic beverages. Net sales break down by activity as follows:
- sale of beverage concentrates and syrups (56%);
- bottling and sale of beverages (44%): sodas, fruit juices, tea-based beverages, water, etc. marketed under the following brands: Coca-Cola, Diet Coke, Fanta, Fresca, Schweppes Sprite, Thums Up, Aquarius, Ciel, Dasani, AdeS, Del Valle, fairlife, innocent, Minute Maid, etc.
At the end of 2022, the group had over 133 production sites worldwide.
64.2% of net sales are abroad.