The Container Store Announces New Partnership with Cassandra Aarssen Founder of ClutterBug
November 04, 2021 at 12:00 pm EDT
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The Container Store announced its exclusive marketing partnership with HGTV host, author and founder of the ClutterBug method, Cassandra Aarssen. Through compelling content, the multi-year ambassadorship introduces an approachable organizing method to existing customers of The Container Store and brings the company?s specialized product assortment to Aarssen?s audience. The partnership comes to life across channels of both brands with a focus on sharing easy transformations and tips through both photo and video content. A?dedicated section?on The Container Store?s website helps customers identify their organizing style and shop personalized solutions curated by Aarssen.
The Container Store Group, Inc. is a specialty retailer of organizing solutions, custom spaces, and in-home organizing services in the United States. The Company operates through two segments: The Container Store (TCS) and Elfa. TCS segment consists of retail stores, Website, and call center (which includes business sales), as well as its in-home services business. The Elfa segment includes the manufacturing business that produces the elfa brand products that are sold domestically exclusively through the TCS segment as well as on a wholesale basis. This segment designs and manufactures component-based shelving and drawer systems and made-to-measure sliding doors. Its shelving and drawer systems are customizable for any area of the home, including closets, kitchens, offices, and garages. The Company also offers all of its products directly to its customers through its Website, responsive mobile site and application, call center, and in-home design specialists and organizers.
THE CONTAINER STORE GROUP, INC. 
