Memorial Day weekend officially signals the season of longer days, cookouts, some well-deserved PTO and, of course, the season of the iconic Old Navy Flag Tee. To kick us off and celebrate America's homecoming, Old Navy partnered with musical superstar H.E.R. for a 30-second spot, where she performs a rock'n'roll rendition of George Michael's '90s classic, 'Freedom,' complete with an electric guitar solo.
The Grammy and Oscar-Award-winning artist says she grew up shopping at Old Navy, so partnering up with the brand just felt right. With the country starting to re-open after a long quarantine period, the singer says she also wanted to record a song that would be a 'call for celebration.'
'When people hear this song I want them to feel a sense of hope, a sense of joy. I want people to feel hopeful, I want them be happy and want to get together again. It's the summertime, it's beautiful outside, I think it's about fun,' she said.
As a brand that stands for inclusivity and classic Americana fashion, this campaign honors America's birthday and new sense of freedom with a welcome back party where everyone is invited. It celebrates all of us, welcomed back to a time where we can celebrate our differences and our freedom.
'Even just talking about freedom and everything going on in the world, I just felt like it was perfect timing.'
All pieces shown in the campaign are under $40.00 USD, including the Oversized Americana Sweatshirt (the same one that H.E.R. is wearing in the campaign), Americana Tie-Dye Gender-Neutral Sweats, and Americana Cut-Off Denim shorts.
Gap Inc. published this content on 04 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 04 June 2021 17:48:03 UTC.