Hershey says its
“We made that decision to lean in and drive and build a
Buck said investments in online sales capacity also helped move more candy. Hershey’s e-commerce sales grew 80% in the third quarter.
Early
Hershey reported net income of
Buck said initial estimates indicate that industrywide candy sales were down in the
“’We saw strength early in the season for at-home consumption as well as baking and crafts, and we saw lower participation in trick or treat in the final two weeks, but overall, the category showed resilience in a very volatile environment,” Buck said.
The
Buck said Hershey’s results should give retailers more confidence to put up holiday displays despite the pandemic. Some retailers were nervous about
“We know that consumers will buy that holiday or seasonal product, whether it’s Easter or whatever, early for in-home consumption,” she said. “If you get it out there, it kind of sparks the trigger of fun moments earlier.”
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