The Home Depot has launched a Virtual Kids Workshop experience on Roblox's Redcliff City.

The experience challenges players to learn by collecting materials to build projects and marks the home improvement retailer's foray into the metaverse, according to a press release.

The workshops were inspired by The Home Depot's in-person Kids Workshops, which offer the youngest generation of DIYers a hands-on learning experience that sparks creativity, promotes problem solving and encourages social interaction.

"We are taking the Kids Workshops experience to a new level in the metaverse, inspiring more future doers by meeting them where they are," Molly Battin, senior vice president and chief marketing officer at The Home Depot, said in the release. "Our Virtual Kids Workshops offer the familiarity of The Home Depot — a weekend trip that many young people already experience with their families — and combines it with the discovery, problem solving and fun that Roblox is known for."

To participate, players enter Redcliff City and visit The Home Depot's metaverse storefront, where they will be greeted by a virtual store associate complete with an orange apron. Players are offered the choice of three projects to build with varying difficulty levels: a birdhouse (easy), a mini flower garden (medium) and a small car (hard).

Then, players will embark on a scavenger hunt, collecting materials from the virtual aisles. Once all materials are collected, players will assemble their project in the dedicated Kids Workshops space. Gamers can leave the store with their project and use it throughout the Redcliff City experience.

To hear more about Home Depot's CX strategies and tech plans check out this interview with SVP Angie Brown.

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