Fast, announced at ShopTalk that The Honest Company has implemented the company's one-click checkout on their e-commerce site. On a mission to inspire everyone to love living consciously, Honest always strives to provide its customers with a seamless shopping experience to ensure they can easily access its products whether online or in store. By 2025, the online baby care products market is expected to reach more than $46 billion while the market for natural beauty products is anticipated to reach nearly $50 billion.

As a leader in this space, Honest is well-positioned with safe and effective products alongside a superior shopping experience for customers. With Fast, buyers enter payment and shipping details once and they never have to remember a password or enter information again – it's as simple as buying anywhere with a single click. Fast connects directly with the e-commerce platform Honest's online store is built on, as well as its subscription commerce platform – making the organization's implementation of Fast Checkout seamless.