Formerly recognized as IPGLBT, Interpublic Group's business resource group for lesbian, gay, bisexual, transgender, and queer employees and their allies, has officially rebranded to PLUS.
Behind the rebranding was the intention to cultivate a more inclusive space for IPG's ever-expanding LGBTQIA+ community. As a preeminent global provider of marketing and communications, IPG plays a pivotal role in empowering communities around the world to be open and empathetic to all of humanity. Promoting inclusivity and fostering a sense of belonging for the LGBTQ+ community is at the center of PLUS's mission to IPG employees.
The rebranding includes a redesigned logo that provides a simple visual representation of PLUS and embeds the plus (+) sign in the logo's negative space. The colors of the design are interchangeable to incorporate any inclusive color schemes, including transgender and other identity flag colors, Black and Brown communities, and individualization of future programs and initiatives.
For more information on PLUS, click here.
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Interpublic Group of Companies Inc. published this content on 28 October 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 04 November 2021 20:58:12 UTC.
The Interpublic Group of Companies, Inc. is a world leader in publicity and marketing services. The group designs and executes publicity campaigns and supplies consulting, media space purchasing, strategic planning, direct marketing, public relations, institutional communication, and other services. Net sales break down by activity network as follows:
- integrated agency network (85.8%): Draftfcb, Lowe, McCann, Campbell-Ewald, Hill Holliday, etc.;
- specialized agency network (14.2%): primarily Weber Shandwick, FutureBrand, DeVries, GolinHarris, Jack Morton and Octagon Worldwide.
Net sales break down geographically as follows: the United States (64.6%), the United Kingdom (8.2%), Europe (8.5%), Asia-Pacific (8.8%), Latin America (4%) and other (5.9%).
THE INTERPUBLIC GROUP OF COMPANIES, INC. 
