Interpublic Group of Companies Incorporated announced that, effective immediately, it has appointed Mat Baxter as Global Chief Executive Officer of Huge, one of the marketing industry's most innovative companies. In this new role, Baxter will lead an organization of more than 1,200 people across a dozen markets and build on Huge's strength as a global experience agency, rooted in user-centric digital design that delivers unified brand experiences across a range of emerging media channels. Huge is known for its strong creativity, deep experience in technology, data and business strategy. In a related move, Raj Singhal, who has been serving as Acting Global CEO of Huge since 2020, having joined the agency as Global CFO in 2013 and taken on additional responsibilities as its COO in 2017, will be moving into a senior leadership role at a global network within IPG. Singhal's promotion will be announced in the coming weeks. Since March of 2021, Baxter has served as Chairman of IPG's Initiative; prior to that role, Mat led the media company for five years as Global CEO. In that time, Initiative was appointed as global media agency for leading brands like Amazon, LEGO, Converse, and Carlsberg, and won many industry accolades. A veteran of the industry, Mat was a co-founder of Naked Communications and also previously served as CEO of UM Australia. Mat has served as a board member for the International Advertising Association (IAA), Media Federation of Australia (MFA), and as Chairman of the Cannes Young Lions Competition.