Interpublic of : Lewis Williams Joins Weber Shandwick as Executive VP, Head of Brand Impact

Lewis Williams is leaving his role as chief creative officer of multicultural agency Burrell Communications after 15 years to assume a newly created role at PR agency Weber Shandwick-executive VP and head of brand impact.

Terrence Burrell (who is not related to founder Tom Burrell) will replace Williams as interim chief creative officer. Burrell, who first joined the agency in 2002, previously served as executive creative director on the agency's Comcast account.

"It's bittersweet saying goodbye to a close colleague and friend," said Fay Ferguson, co-CEO, Burrell Communications. "Terrence is that rare leader, always willing to jump in, always prepared when needed, and always committed to seeing our clients and agency win. We're excited to watch Terrence move our creative team and agency forward."

In his new role, Williams will be tasked with working in partnership with Weber's client experience, creative and strategy teams to drive "deeper impact and cultural relevance for brands navigating changing consumer expectations and behavior," the agency said. Williams will also be embedded with some of the agency's largest clients and play a key role in talent development and new business.