Interpublic Group and The SpringHill Company announced the formation of a joint venture, IPG x The SpringHill Company. This partnership will bring IPG clients together with The SpringHill company's community of diverse and influential creators, emerging talent and modern change makers to create culturally-relevant and purpose-driven content, partnerships, experiences and products that bring to life The SpringHill Company's mission to empower greatness in every individual. IPG's portfolio of creative, media and marketing services specialists will leverage this joint venture to enhance their short- and long-form creative content for brand marketers.

The joint venture will supercharge The SpringHill Company's mission to empower and elevate creators of color by connecting them to IPG clients, some of the world's largest and most recognizable brands, to support, shape and jumpstart influential, culture-defining projects. The SpringHill Company will partner with IPG agencies to offer brands unmatched access to the world's most sought-after creative talent, allies, artists and athletes, delivering a unique and unfiltered perspective from The SpringHill Company's strategic and creative production resources. Cannes International Festival of Creativity, is the first and only partnership between The SpringHill Company and a global advertising and marketing holding company.

Brendan Gaul, Global Chief Content Officer for IPG Mediabrands & Global President of TRAVERSE32, the IPG-backed independent development and production studio, and Taj Tsonga, Vice President and Creative Executive of TRAVERSE32, will lead the partnership for IPG. Chris White, Executive Vice President of Brand Partnerships and Ricardo Viramontes, Chief Creative Officer will lead the partnership for The SpringHill Company. IPG and The SpringHill Company will each dedicate resources to the joint venture, charged with identifying new opportunities to pair IPG's clients with The SpringHill Company's creative roster to launch culture-defining projects, including branded content, film, experiences, partnerships and products.

Through the partnership, IPG and The SpringHill Company will leverage IPG's audience data and analytics capabilities to better understand and inform new projects and deliver consumer-first insights that reach individuals and communities with precision and impact.