Today, PLANTERS, one of America’s biggest snacking brands, unveiled a
high-energy Super Bowl ad starring MR. PEANUT and not one, but two of
his legendary friends – baseball great Alex Rodriguez and award-winning
actor Charlie Sheen.
This press release features multimedia. View the full release here:
In the PLANTERS Super Bowl ad, MR. PEANUT takes fans on a wild ride in the PLANTERS NUTmobile (Photo: Business Wire)
In the PLANTERS Super Bowl ad, MR. PEANUT takes fans on a wild
ride in the PLANTERS NUTmobile, stopping at nothing to save Rodriguez
from snacking on boring, disappointing kale chips. At the last second,
he saves the day with crunchy, crave-worthy PLANTERS Deluxe Mixed Nuts,
proving that he’s always got his fans’ backs in crunch time.
Turning up the energy – and the volume – MR. PEANUT’s nutty new spot
also features a cameo by actor Charlie Sheen, along with MR. PEANUT’s
favorite song, “Kickstart My Heart” by Motley Crue.
Fans can watch the 30-second ad here
to see how MR. PEANUT comes through with a satisfying salty snack,
especially in crunch time. The commercial will air during the second
quarter of Super Bowl LIII on CBS. Fans also can check out a 45-second,
uncut version of the ad here.
“Some may think it's nuts for me to be in this
amazing ad with MR. PEANUT,” said Sheen. “Having been described as salty
over the years, I’m genuinely thrilled to be in the mix!”
“As a 103-year-old nut, MR. PEANUT has plenty of wisdom and life
experience to help out his fans when they need him most,” said Luke
Cole, Director of Marketing, Snacks & Desserts at Kraft Heinz. “We hope
fans of all ages will find something to love about MR. PEANUT’s Super
In addition to appearing in his first Super Bowl ad, MR. PEANUT will
give away epic prizes during pivotal crunch time moments in the game.
Follow @MrPeanut on Twitter for a chance to win amazing prizes -
everything from signed Rodriguez memorabilia, to an oversized solid gold
peanut, to having MR. PEANUT as your personal chauffeur in the NUTmobile
for a week.
For more information, visit Planters.com
and follow MR. PEANUT on Twitter @MrPeanut.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is one of the largest food and
beverage companies in the world. A globally trusted producer of
delicious foods, The Kraft Heinz Company provides high quality, great
taste and nutrition for all eating occasions, whether at home, in
restaurants or on the go. The Company’s iconic brands include Kraft,
Heinz, ABC, Capri Sun, Classico, Jell-O,
Kool-Aid, Lunchables, Maxwell House, Ore-Ida,
Oscar Mayer, Philadelphia, Planters, Plasmon,
Quero, Smart Ones and Velveeta. The Kraft Heinz
Company is dedicated to the sustainable health of our people, our planet
and our Company. For more information, visit www.kraftheinzcompany.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190129005698/en/