Kraft is offering to pony up
The company set up a special website at which the first 18,000 people to register on Friday and Saturday will be able to apply for a
The promotion is designed to ease consumers' concerns about shortages of Kraft's Philadelphia Cream Cheese, which has been quickly vanishing from the shelves amid the COVID-19 pandemic.
"As more people continue to eat breakfast at home and use cream cheese as an ingredient in easy desserts, we expect to see this trend continue," the company said in a statement.
Bagel shop owners say suppliers tell them that supply chain issues also impact the shortage, with some citing lack of containers and corrugated boxes used to ship the cream cheese to large customers such as supermarkets and bagel shops.
Other theories have surfaced, as well, including labor shortages at some plants and not enough truck drivers. Some observers say many consumers' schmears are just too thick.
And in
That reduction, combined with the peak season for Junior's, the cheesecake magnate, likely added to supply pressures, industry observers said.
"We're investing millions of dollars on Philadelphia Cream Cheese," Oguz told CNN.
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