The Lion Electric Company announced Richard Coulombe has been named Senior Vice President, Strategic Initiatives. In this new role, Mr. Coulombe will be responsible for leading Lion's growth and strategic initiatives, with a primary focus on major upcoming projects including the Joliet, Ill. manufacturing facility and the Lion Campus (which includes the battery manufacturing plant and innovation center) in Mirabel, Quebec.

Mr. Coulombe's experience spans over 25 years in international public organizations within the transportation technology sector, having previously held executive positions at Alstom, Bombardier Transportation and Pratt & Whitney. Additionally, Eric Pansegrau is joining the company and will serve as General Manager – Joliet Plant, where he will be responsible for establishing operational structures, implementing manufacturing, distribution, quality control and inventory standards and processes, and overseeing ongoing daily operations. Mr. Pansegrau brings over 25 years of operational expertise in the automotive sector, including medium and heavy-duty vehicle components manufacturing, having most recently served as Vice President of Operations for the Wheel End Division at Accuride.