NEW YORK and SEATTLE, June 10 /PRNewswire/ -- The New York Times and
AdReady(TM), Inc. announced today the launch of Self-Service Advertising
(www.nytimes.com/selfservice), an online display advertising site that enables
small businesses to easily create and manage online ad campaigns on
This new alliance reflects a growing trend among publishers seeking to
provide small advertisers with an efficient and cost-effective way to
advertise online through targeted and optimized banner advertisements.
"This self-service solution -- in conjunction with our direct sales team
that focuses on larger ad buys -- allows advertisers with budgets of less than
$10,000 per campaign to reach our highly desirable audience, thereby opening
our ad inventory to an increasingly wider range of advertisers," said Denise
Warren, senior vice president and chief advertising officer, The New York
Times Media Group. "This new feature allows NYTimes.com to better serve small
businesses and the long tail for online display advertising. We look forward
to working with AdReady in this promising new venture."
"We are pleased to have been selected by The New York Times to align with
them on their self-service advertising initiative," said Aaron Finn, president
and CEO of AdReady. "Working together, The New York Times and AdReady will
offer an innovative solution that removes friction from the display
advertising process and delivers the best results for online advertisers."
This new comprehensive solution (www.nytimes.com/selfservice) brings
NYTimes.com's sought-after inventory to a Self-Service display platform for
The Self-Service platform provides online marketers with creative
intelligence and access to a database of successful, customizable display ads
that can be uniquely modified with a proprietary customization tool.
Marketers can create a Self-Service account on NYTimes.com at
www.nytimes.com/selfservice and, by using the platform, easily design an ad
and launch a complete, fully managed, scalable ad campaign on the site.
According to Nielsen Online, NYTimes.com had 17.9 million unique visitors
in April and was the No. 1 newspaper Web site in the United States, a position
it has long held.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2007
revenues of $3.2 billion, includes The New York Times, the International
Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more
than 50 Web sites, including NYTimes.com, Boston.com and About.com. The
Company's core purpose is to enhance society by creating, collecting and
distributing high-quality news, information and entertainment.
AdReady, Inc. was founded in 2006 by a team of Internet veterans to
transform the way businesses advertise online. As the first online self-
service display ad solution, AdReady enables marketers, of any size, to design
and deploy online display ads based on industry best practices. Marketers have
access to AdReady's data-rich library of original ad themes, real-time ad
customization tools, an intuitive Web-based interface and detailed reporting
on all performance aspects of their advertising campaigns. Headquartered in
Seattle, AdReady is backed by Bain Capital Ventures, Khosla Ventures and
Madrona Venture Group. http://www.adready.com
AdReady is a trademark of AdReady, Inc. and is registered in the US
For The New York Times:
Diane McNulty, 212-556-5244; firstname.lastname@example.org
Stacy Green, 212-556-7078; email@example.com
Megan Prest, 206-792-5182; firstname.lastname@example.org
This press release can be downloaded from www.nytco.com and
SOURCE AdReady, Inc.