The OLB Group, Inc. announced that customers using its ShopFast service will have access to new customer analytic capabilities which can improve competitive positioning. ShopFast is the point-of-sale solution within OLB’s OmniSoft™ cloud-based business management platform, which provides merchants with seamless integration across all aspects of business operations. The analytics features will work as an extension to the ShopFast merchant dashboard by offering data-driven insights on customer buying and browsing patterns, inventory and business processes, and predictive analytics regarding additional consumer propensities and behaviors. Employing specialized artificial intelligence (AI) and machine learning (ML) algorithms and processes, this extension of ShopFast can put merchants on a more competitive footing with large retailers while helping them achieve a deeper and more comprehensive view of their own business. The new analytics features will be available to all ShopFast merchants in the third quarter of 2021 at no additional cost.