The PNC Financial Services Group, Inc. announced that Amanda Rosseter has joined the company as chief communications officer. An accomplished leader, Rosseter has nearly three decades of experience in communications and media. She was most recently chief communications officer at Equifax, where she led a comprehensive communications strategy for the company's enterprise transformation. She previously led global external communications and media for The Coca-Cola Company, including the communications launch of a new global business strategy. Rosseter is responsible for advancing strategic external and internal communications for the company. She oversees media relations; corporate responsibility, employee, crisis, human resources, business and executive communications; social media; intranet management; and video, web and live event productions. Rosseter will build on the successful tenure of Kristen Baird Adams, who was appointed interim chief communications officer in 2018, and has navigated the company through myriad issues, including the COVID-19 pandemic and the acquisition of BBVA USA. Baird Adams returns as chief of staff to the company’s Office of Regional Presidents, where she previously served as chief operating officer. She reports to Lou Cestello, head of the Regional Presidents organization, and helps lead strategic initiatives and operations, driving key internal cross functional team partnerships in support of the company’s more than 50 regional presidents and their delivery of the company’s Main Street Bank model across the country. Baird Adams also continues to lead the company’s corporate sponsorships group, which provides strategic consultation and activation counsel to the company’s regional presidents and their client and community relations teams.