'In an era of mass disruption, consumers are increasingly relying on trusted, superior performing products to support their everyday lives,' said
Visitors to the P&G LifeLab Everyday will be able to create an avatar in order to enter the virtual platform. As an avatar, visitors can explore the LifeLab exhibit and interact virtually with a range of technologies and innovations for the home and for our planet, as well as see videos and presentations about the future of consumer-inspired innovation, including:
Oral-B iO, the toothbrush that reimagines brushing from the inside out with breakthrough innovative features and designs that will elevate your expectations in experience and performance. Its frictionless magnetic drive and reinvented brush head combines oscillating, rotating bristles with micro-vibrations for a professional clean feel every day.
EC30: The cleaner way to clean. EC30 reimagined clean to make it more sustainable than traditional liquids, by removing the water, focusing on essential chemistry only, and cutting out the plastic packaging. The magical swatch activates in seconds with water, to transform a powerful lather that cuts through all of life's tough messes.
Febreze Fade Defy Plug Air Freshener, the first mass plug-in with built-in microchip technology that digitally controls how much scent is released based on extensive consumer research to determine the optimum scent release and intensity. So, it stays First
Dawn Powerwash Dish Spray, which allows you to clean as you cook to stay ahead of the mess. The spray-activated suds eliminate the need for soaking by clinging to food soils, and cleaning baked on grease 5x faster3, so all you need to do is SPRAY, WIPE, and RINSE your dishes clean.
The 50-
The P&G LifeLab Everyday also offers the Connect with P&G Bar, where partners and entrepreneurs are welcome to share their latest ideas and inspirations with experts in technology and innovation at P&G. Potential recruits interested in working at P&G can explore opportunities by speaking to representatives of the Company's
In the P&G LifeLab Everyday amphitheater, P&G will host its third annual Innovation Challenge where select, budding entrepreneurs will pitch their latest innovative solutions for an opportunity to partner with
When CES ends, the P&G LifeLab will stay open at www.pglifelab.com. 'We see an exciting future for the P&G LifeLab beyond CES,' said P&G Chief Design Officer
Following P&G at CES
CES attendees will be able to access the virtual P&G LifeLab through
About
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.
1 When used on low.
2 When used as directed and within 5 minutes, effective against Staphylococcus aureus and Enterobacter aerogenes bacteria.
3 vs. Dawn Non-Concentrated.
Contacts
Phone: +1-513-983-7756
Email: mediateam.im@pg.com
Phone: +1-646-378-9866
Email: April.Andrews@hkstrategies.com
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