(Below 50 is decline/less confident above 50 is
improvement/more confident, 50 is no different)*
There are, however, positive signs within the report
especially around revenue and employment. In the last six
months, 63 per cent of respondents said revenue had either
increased or held steady while 82 per cent had either
increased or maintained employee numbers.
Guy
Berruyer , Chief Executive of The Sage Group plc said:
"Taking real feedback from businesses, the Index provides
an incredibly accurate picture of how small and medium
sized companies are feeling, and that feeling is
nervousness. With a reversal of the small increase in
general confidence felt in the Index in March, these latest
figures show that businesses are still worried about global
and local economic issues . However, there are some
positives to be taken from individual markets. Confidence
levels in North America, Brazil, the UK, South Africa and
Asia seems to either be improving or are on a similar level
to earlier this year."
Economic Confidence - local concerns in line with macro
economic trends
All countries bar Brazil registered an Index score of below
50 showing that respondents generally feel the global
economy is continuing to decline. Unsurprisingly the
Eurozone countries feel the most negative with Portugal
registering the lowest score of just 35.36. The only
country to report positivity in the global economic outlook
is Brazil with a score of 50.65.
On a country level the differences to which countries are
feeling the impact of continued country economic
uncertainty is much clearer. Eurozone countries including
Portugal (23.55), Poland (38.18), Spain (31.7) and France
(33.36) are still significantly below the 50 mark of
improving confidence, while Germany and Austria have also
seen significant falls to 47.94 (from 52.08 in March 2012)
and 45.30 (53.04 in March 2012) respectively - the first
time in all four Sage Business Indices where they have
dipped below the neutral mark. One bright spot is the UK
where confidence in the local economy has risen half a
point to 45.44, though this may only be temporary due to a
successful summer of events.
Outside Europe, the picture is mixed. South Africa has seen
a decline from 46.11 in March 2012 to 43.03 while the US
also dropped back slightly from 49.28 to 47.86 - although
this is still a big improvement from September 2011 when
the Index was down at 41.57. However, small and medium
sized companies in both Brazil and Singapore remain
confident their country economies are improving with scores
of 59.67 and 53.88 respectively.
Business confidence - businesses still looking on the
bright side
When asked about confidence in their own business
prospects the survey shows that whilst this is still
in positive territory overall, there has been a slight
decline since March 2012 and it is a mixed picture
dependent on region. France has fallen from a slightly
confident outlook (51 in March 2012) to a far less
confident score of 45.55, perhaps reflecting negative
business sentiment towards the Government. This is further
borne out by the findings that 45 per cent of French
businesses saw the Government's handling of current
economic challenges as the least favourable aspect of doing
business in their country. As with previous Index reports,
Germany's confidence levels have continued to fall (from
61.62 in February 2011 to 57.81 this time) while Portugal
remains the least confident at 41.06.
In Spain, arguably one of the countries worst hit by the
Eurozone crisis, there has been a significant rise in
businesses' confidence about their own prospects (48.12 up
from 45.75 in March 2012). Additionally, Spanish businesses
reported a slight rise in global economic confidence (40.27
from 39.69 in March 2012) and only a minor drop in local
economic confidence (32.96 to 31.70) since March 2012. This
may suggest their economy is bottoming out, although it
still remains some way under the 50 mark.
Again, there are brighter notes among the findings. The UK
registered its highest confidence level since the Index
began with a score of 58.46, while Brazil remains extremely
confident with a score of 70.31. Although slightly down
from March 2012, the US and Canada are both substantially
more confident in September 2012 than when the Index first
began in February 2011. The US rose from 53.65 to 60.28,
and Canada from 55.08 to 61.07 between September 2011 and
September 2012.
Business Challenges - could decreasing consumer confidence
hit plans for growth?
Decreasing consumer confidence (30 per cent) has become a
top three concern for the first time, joining worries
around rising costs of energy, fuel and raw materials (47
per cent) and instability in local markets (31 per cent)
Despite this, many small and medium sized companies are
looking to recruit new employees including the UK (26 per
cent), Germany (27 per cent) and Brazil (40 per cent). Only
six per cent of businesses said they were likely to close
or sell their business while 15 per cent said they would
look to reduce employee numbers although this was higher in
Portugal with 23 per cent and Ireland with 20 per cent.
Governments - businesses call on governments to do more
Regardless of government initiatives across the world to
better support small and medium sized companies, the
businesses themselves are clearly not feeling the benefits
as yet. A lmost 7 in 10 feel that their government does not
provide sufficient support for their business (69 per
cent). Singapore was the only country to disagree - with 57
per cent thinking their Government is providing sufficient
support.
What these businesses are really calling for is a reduction
in bureaucracy (43 per cent), business tax (36 per cent)
and more opportunity for skills development (31 per cent).
And the worst areas of bureaucracy were cited as labour law
and tax law, although UK businesses also cited health and
safety legislation far more negatively than other
countries.
Adds Berruyer: "The continued positivity in emerging
markets offers potential for Eurozone companies looking to
expand their export operations. However, the continued
decline in confidence in Germany, Europe's best performing
economy, gives genuine cause for concern. Overall, the
findings serve as a strong reminder to governments that
more still needs to be done to support small and medium
sized companies."
NOTES TO EDITORS
About Sage
The Sage Group plc is a leading global provider of business
management software to small and medium sized companies,
creating greater freedom for them to succeed. Sage
understands how and why each business is unique. We provide
products and services that suit varying needs, are a
pleasure to use and are secure and efficient. Formed in
1981, Sage was floated on the London Stock Exchange in
1989. Sage has over 6 million customers and more than
13,600 employees in 24 countries covering the UK & Ireland,
mainland Europe, North America, South Africa, Australia,
Asia and Brazil. For further information please visit www.sage.com
Contact information
For more information on The Sage Business Index -
International Business Insights please contact Ralph
Charlton,Ralph.charlton@sage.com
or Jennie Whitell,Jennie.whitell@sage.com
or call Tel: +44 (191) 294 3068 .
For press information please contact Jenny
Tandy,jenny.tandy@redconsultancy.com
or Patrick Southwell,patrick.southwell@redconsultancy.com
or call Tel: 0207 0256500
Follow the latest Sage news on Twitter: @sagegroupplc
About The Sage Business Index
The Sage Business Index polled 10,861 small and
medium-sized businesses across 15 countries - US, Canada,
Germany, Austria, Switzerland, France, UK, Ireland, Spain,
Portugal, Poland, South Africa, Malaysia, Singapore and
Brazil over a two week period in September 2012. Businesses
were asked a range of questions regarding such issues as
business confidence and outlook, how they feel about the
global and local economies and what challenges they
currently face.
For the full report infographic, detailed data, and
graphics, as well as to see the full results of the first,
second and third Business Indices, please visit The Sage Business
Index- Business Insights.
Survey Methodology
Populus provided
online interviews with 10,861 decision makers in businesses
in the USA, Canada, Germany, Austria, Switzerland, France,
UK, Ireland, Spain, Portugal, Poland, South Africa,
Malaysia, Singapore and Brazil. The businesses were drawn
from two sources:
· 7,958 respondents were drawn from Sage's local customer
databases across the UK, Ireland, USA, Canada, Germany,
France, Spain, Portugal, South Africa, Malaysia, Singapore
and Austria. Sage's local operating companies sent an email
invitation to participate to specially selected databases
with a survey link provided by Populus. In Malaysia and
Singapore, customers were invited to participate via a
letter which included the details of how to enter online.
All responses were collected centrally by Populus.
· 2,903 respondents were drawn from a dedicated online
panel of business people, which has 2.4 million members
worldwide. 200-250 interviews were conducted in all markets
apart from Malaysia and Singapore where research was
undertaken via Sage local operating companies, as above. A
random sample of respondents whose profiles met the client
criteria were invited to take part in the survey, ensuring
a spread of business sizes and industries. Respondents were
then asked a screener question to ensure that they were a
decision maker at their business.
*Index Methodology
As this is the fourth Sage Business Index, we have applied
an index methodology which allows us to measure the
changing mood of the businesses surveyed in relation to
business and economic confidence. The index is based on a
scale of one to 100 where 0 means a significant decline,
100 means a significant improvement, and 50 means it is no
different. For the business confidence question the scale
translates to below 50 as less confident and over 50 is
more confident, 50 is no different.
We retrospectively applied this index methodology to the
countries that took place in the first business survey in
February 2011 (US, Canada, UK, Germany and France) where
the questions were asked as follows:
· "Do you feel your country's economy is recovering or
declining?" and "Do you feel the global economy is
recovering or declining?" Index scores have been derived
from this data where answer options in this study, and
their index score weighting, were: "It is recovering
significantly (100)", "It is recovering slightly (75)", "It
is no different (50)", "It is declining slightly (25)", "It
is declining significantly (0)"
· "Are you more or less confident of your business
prospects over the next year?" Index scores have been
derived from this data where answer options in this study,
and their index score weighting, were: "More confident
(75)", "No different (50)" and "Less confident (25)"
About Populus
Populus is an opinion research and consultancy firm that
specialises in understanding the views of the general
public, customers, businesses and key stakeholders. Best
known for its social and political research as pollsters to
media organisations such as The Times, the BBC and ITV
News, it conducts large, regular, research programmes for a
wide variety of clients, such as large multinational
companies in retailing, food manufacturing, pharmaceutical,
financial services and communications sectors, to public
institutions, membership organisations and NGOs.
· Populus has significant experience in:
· one-to-one depth interviews with senior decision-makers
and stakeholders (e.g. Members of Parliament, senior
business executives, investors and analysts, specialist
journalists, government advisers and civil servants,
members of EU institutions, and leaders of NGOs and trade
associations);
· constructing bespoke online panels for clients wishing to
engage with their stakeholders, memberships, or consumers
on a continuing basis;
· employing call-centre based or access panel research both
nationally and internationally for polling Business to
Business groups, the general population and specific
sub-samples of the public;
-
organising focus groups - including among hard-to-reach
groups - to gain greater understanding of what drives
opinion and motivates key audiences or to test messaging
concepts and to use stimulus material.