Sherwin Williams : Extend the Painting Season with Sherwin-Williams New Exterior Coating Latitude™ Exterior Acrylic Latex

Extend the Painting Season with Sherwin-Williams New Exterior Coating Latitude™ Exterior Acrylic Latex goes to extremes to deliver optimal results from 35° to 120° Fahrenheit

CLEVELAND (July 1, 2021) - Sherwin-Williams is helping keep exterior projects on track - even with forecasted rain or extreme temperatures - by introducing new Latitude™ Exterior Acrylic Latex with ClimateFlex Technology™. The coating combines premium performance features with best-in-class weather-adaptive technology that deliver ideal results in various weather or moisture conditions.

Latitude™ paint is the newest exterior product to feature Sherwin-Williams ClimateFlex Technology, which encompasses Sherwin-Williams moisture resistance and ExtremeTemp Technology™. It provides a smooth application in extreme temperatures ranging from 35° to 120° Fahrenheit for air, surface and material temperatures. In addition, it delivers exceptional early moisture resistance in as little as 30 minutes, even at 35° Fahrenheit.

'There are many factors to take into consideration to keep exterior painting projects on schedule - but weather doesn't have to be one of them,' said Rick Watson, director of product information and technical services at Sherwin-Williams. 'The technology in Latitude™ gives professionals and homeowners more flexibility to keep outdoor projects on track while still delivering long-lasting results and optimal application.'

Features include:

• Stunning results with a durable finish that protects against peeling, cracking and dirt pickup in extreme climates to keep surfaces looking freshly painted
• Outstanding hide, coverage and block resistance that make it easy to achieve a nearly flawless finish in fewer coats
• Excellent moisture resistance
• Mildew resistant agents which inhibit the growth of mildew on the surface of the coating film
• Ability to tint in VinylSafe™ paint colors, allowing customers to choose a limited selection of darker colors formulated to resist warping or buckling when applied to a sound stable vinyl substrate

Latitude™ Exterior Acrylic Latex is available in flat, satin and gloss sheens at Sherwin-Williams stores nationwide. For more information, visit www.sherwin-williams.com/latitude.

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For more than 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation's largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,300 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest and Instagram.