Atkins™, a nutritional snacking brand that is part of The Simply Good Foods Company has announced the launch of their ready-to-drink shakes in a Tetra Pak® carton that uses 78 % renewable, plant-based materials. The inner and outer polyethylene layers of the carton as well as the plant-based resealable cap are derived from sugarcane. This delivers a 17 % decrease in carbon footprint, as compared to using fossil fuel-based materials.

Tetra Pak introduced plant-based polymer layers for their aseptic packaging in 2016 but recently began offering this at its Denton, Texas factory. Atkins is the first brand to launch this carton format produced in the U.S. This new packaging will be available across the shakes' 15-flavor portfolio, including Milk Chocolate Delight, Creamy Vanilla, Strawberry, Dark Chocolate Royale, and the Iced Coffee Protein Shake line.