DGAP-News: The Social Chain AG / Key word(s): Investment/Financing 
The Social Chain AG: Digital multiple-use system VYTAL on track for growth: Food Chain GmbH increases its investment 
2021-02-11 / 12:52 
The issuer is solely responsible for the content of this announcement. 
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Media Release 
Digital multiple-use system VYTAL on track for growth: 
Food Chain GmbH increases its investment 
  . Social Chain subsidiary remains the largest shareholder alongside the founders after the latest funding round. 
  . Dr. Georg Kofler: "VYTAL will drive the reusable packaging business for delivery and take-away food as the market 
    leader." 
Berlin/Cologne, 11 February 2021. Second helping on a good deal for environment and company. Food Chain GmbH, a wholly 
owned subsidiary of Social Chain AG WKN: A1YC99), is increasing its investment in VYTAL GmbH by EUR 300,000. VYTAL is 
the company behind an app-based multiple-use system for food packaging. Last year, Social Chain AG had already invested 
EUR 450,000 in VYTAL. The investment in the Cologne-based start-up had been secured by Dr. Georg Kofler, anchor 
shareholder and chairman of the supervisory board at Social Chain AG, as an investor in the VOX TV show "Die Höhle der 
Löwen" (Germany's equivalent of the UK's "Dragons' Den"). After the latest funding round with a total volume of over 
EUR 2 million, Food Chain remains VYTAL's largest shareholder (12.4%) alongside the founding team (69%). 
Kofler: "VYTAL is on an excellent path. In a very short time, the start-up has established itself as a market leader 
for reusable food packaging. Social Chain AG and our Food Chain will continue to assist VYTAL as strategic partners. As 
an early investor, I will also personally continue to support the founders in every way possible." 
The digital multiple use platform VYTAL offers high-quality, leak-proof food packaging for takeaway and delivery meals. 
VYTAL partners are restaurants, delivery services, canteens and supermarkets. VYTAL is free of charge for consumers. 
Once registered via the VYTAL app, they can then borrow and return containers from any partner. So far, VYTAL has 
already managed to win over 700 partners. VYTAL plans to use the new funds to invest in its drop-off and return 
network. The aim is to reduce the number of disposable containers by more than three million in 2021 through the VYTAL 
system. More information about VYTAL is available under vytal.org. 
Dr. Tim Breker, co-founder and CEO of VYTAL: "We are very pleased about the extended involvement of Georg Kofler and 
Social Chain AG. Social Chain is one of the leading companies for social media marketing. With its integrative 
understanding of Social Commerce, Social Chain is the perfect partner to support us in our mission: Making reusable so 
easy and convenient to use with VYTAL that it becomes the packaging standard for sustainable takeaways and delivery 
meals." 
The Social Commerce strategy of Food Chain GmbH: Proprietary brands and food communities with a focus on direct sales 
to the end customer 
Social Chain AG consolidates its food sector brands, communities and subsidiaries in the Food Chain GmbH. In addition 
to VYTAL, Food Chain GmbH currently holds shares in the following four companies: Clasen Bio (shareholding: 100%), KoRo 
(57%), 3Bears (15%) und Planty-of-Meat (10%). 
Clasen Bio (clasen-bio.de) sells nuts, dried fruit, snacks, seeds, cereals, pulses, powders and special flours. Clasen 
Bio's brand focuses on direct sales to end customers with currently around 85 articles in eight product groups. Clasen 
Bio has also been Demeter-certified since December 2019. 
KoRo operates its own online shops for food in nine European countries (koro-drogerie.de). The company focuses on 
high-quality products in bulk packaging with resulting cost savings for end customers. KoRo uses social media almost 
exclusively for marketing and is one of the pioneers of social commerce in the food sector. 
3Bears produces and distributes innovative oat-based porridge products made from all-natural ingredients and superfoods 
(3bears.de). Over the past two years, 3Bears has established itself as a well-known and popular brand that can be found 
both online and on many supermarket shelves. 
Planty-of Meat offers tasty, purely plant-based meat alternatives with sunflower seeds as a source of protein ( 
planty-of-meat.de). 
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Food Chain GmbH increase investment in VYTAL 
 
The Social Chain AG: Social Commerce on a global scale 
Social Chain AG is reshaping the world of brands and commerce. Our strategy and our actions are "Digital first - direct 
to customer": from branding to marketing to direct sales of our products in the categories Food, Home & Living, Beauty, 
and Fitness. Our online shops are the most efficient point of sales for our Direct-to-Consumer brands. More than 70 
percent of Direct-to-Consumer sales are performed by our owned and operated online shops. Our communities, with over 86 
million followers worldwide, inspire our customers and amplify our brand messages. We manage the expansion of our 
Social Commerce ecosystem of communities, brands and digital points of sale via our integrated proprietary technology 
platform: LINKS analyses interests, purchase intentions and product satisfaction along the entire digital customer 
journey. 
The Social Chain AG's headquarters are in Berlin, with additional locations in Munich, London, Manchester, New York and 
San Diego. The company employs a total of around 500 people. The Social Chain AG shares are traded on XETRA and several 
German stock exchanges. 
www.socialchain.com 
About VYTAL 
VYTAL operates Germany's first digital and non-deposit multiple-use system with high-quality, leak-proof food packaging 
for takeaway and delivery meals. Customers register once in the VYTAL app or buy a VYTAL offline card and can use it to 
borrow freshly washed reusable bowls free of charge from any partner and return them after use. Processing is carried 
out digitally using the QR code on the VYTAL bowls. With the assistance of reminders, incentives, gamification and 
promotions, users are motivated to use and return the bowls regularly, thus maximising the economic and ecological 
added value of the system. With a return rate of over 98 percent and an average renting period of three days, VYTAL 
achieves better return rates than the German bottle return system. VYTAL partners are restaurants, canteens and 
supermarkets that use VYTAL reusable packaging in a pay-per-use model. VYTAL partners pay a commission for each food 
order as well as a fee per meal comparable to disposable packaging costs. VYTAL was founded in the summer of 2019 by 
Sven Witthöft (31) and Dr. Tim Breker (33) in Cologne. Dr Fabian Barthel (41) joined the team on 1 March 2020. 
The content of this press release is for information purposes only and does not constitute investment advice or other 
recommendations pursuant to the German Securities Trading Act by The Social Chain AG or its affiliated companies. The 
information provided cannot replace investment advice. The information contained in this press release is not to be 
construed as an assurance of possible price developments and should not be construed as a request to enter into a 
transaction. The information contained herein does not constitute an offer to sell or the solicitation of an offer to 
sell securities or rights, or a solicitation to trade in securities or rights. Accordingly, The Social Chain AG and its 
affiliates make no representations or commitments as to the accuracy, completeness or correctness of the information or 
opinions contained herein. We assume no liability for direct or indirect damages caused by and/or in connection with 
the distribution and/or use of this document. The statements correspond to the status at the time of the preparation of 
this document. They may become obsolete due to future developments without the document being changed. 
Contact: 
Jana Walker | Press 
press@socialchain.com 
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2021-02-11 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
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Language:     English 
Company:      The Social Chain AG 
              Gormannstraße 22 
              10119 Berlin 
              Germany 
Phone:        +49 (0)30 208484010 
E-mail:       contact@socialchain.com 
Internet:     www.socialchain.com 
ISIN:         DE000A1YC996 
WKN:          A1YC99 
Listed:       Regulated Unofficial Market in Dusseldorf 
EQS News ID:  1167733 
 
End of News   DGAP News Service 
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1167733 2021-02-11

(END) Dow Jones Newswires

February 11, 2021 06:54 ET (11:54 GMT)