DGAP-News: The Social Chain AG / Key word(s): Personnel 
The Social Chain AG: The Social Chain AG appoints Christian Senitz as Chief Financial Officer (news with additional 
features) 
2021-01-13 / 10:30 
The issuer is solely responsible for the content of this announcement. 
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Media Release 
The Social Chain AG appoints Christian Senitz as Chief Financial Officer 
  . Expanding the Executive Board for sustainable growth 
  . Senitz has broad experience in international controlling and financial reporting 
  . Strong expertise in venture capital and M&A 
  . Dr. Georg Kofler, Chairman of the Supervisory Board: "With Christian Senitz we are winning an internationally 
    experienced Chief Financial Officer with extensive expertise." 
Berlin, 13 January 2021. THE SOCIAL CHAIN AG (WKN: A1YC99) is growing and expands its Executive Board. The Supervisory 
Board of the integrated social commerce and social media company has appointed Christian Senitz as Chief Financial 
Officer with effect from 1 March 2021. Together with CEO Wanja S. Oberhof, he will be part of a two-member Executive 
Board at Social Chain AG. Senitz has broad experience working as a financial expert for various companies, in the field 
of venture capital and in capital market communication. Among other things, he was involved in the IPO and uplisting of 
Rocket Internet to the Prime Standard of the Frankfurt Stock Exchange. Dr. Georg Kofler, Chairman of the Supervisory 
Board and anchor shareholder of Social Chain AG: "With Christian Senitz, we are winning an internationally experienced 
CFO with extensive expertise. In addition, as a member of the Executive Board, he will strategically develop the 
profile of Social Chain AG together with Wanja S. Oberhof." 
Christian Senitz is joining us from EyeEm, a global marketplace for stock photography and professional photo and video 
production with several million members, where he served as CFO and managing director. From 2012 to 2019, he was Senior 
Vice President Finance International at Rocket Internet SE. As part of his role, he was responsible for controlling the 
international investments and, as Managing Director and Supervisory Board member, shaped the development of the 
international investments - including Jumia Technologies AG, Global Fashion Group SA and Home24SE. He also helped to 
build the venture capital investments through Global Founders Capital. Senitz started his career at EY (formerly Ernst 
& Young), initially as an auditor, then also in transaction services. Throughout his career, he was involved in 
numerous international M&A projects. The 42-year-old Senitz holds a degree in business law (FH), is a certified public 
auditor and tax advisor. 
Wanja S. Oberhof: "With his entrepreneurial mindset and financial background, Christian Senitz combines both 
perspectives: That of the listed company and that of the active investor. An important part of our strategy is to 
accelerate the organic growth of the Social Chain AG through targeted acquisitions. With his expertise, we will be able 
to support our high acquisition dynamics and further professionalise our international controlling and financial 
reporting. We will further sharpen the segments of our group and communicate the value drivers of Social Chain more 
transparently. This includes the conversion to IFRS and an expansion of our investor relations activities". 
Christian Senitz: "I am very much looking forward to working with the excellently positioned team at Social Chain AG. 
Social Chain is a real pioneer, especially in the area of social commerce. The deep integration, the different market 
segments and the international orientation require a sophisticated set of planning and controlling devices. I think 
that with my experience I can contribute to structuring the dynamic growth of Social Chain. It is important to me to 
support the operating units in the segments and in the group with smart controlling tools in order to grow profitably. 
Together with Wanja S. Oberhof, I look forward to introducing investors and partners to the forward-looking business 
model of Social Chain." 
Contact: 
Jana Walker | Senior Corporate & Brand PR Manager | E: press@socialchain.com 
About The Social Chain AG 
The integrated social media company combines social media and social commerce. Social Chain is a pioneer in the 
creation, development and scaling of social media brands. The company's headquarters are in Manchester with offices in 
Berlin, London, New York, and Munich. The company has a total of around 500 employees. The Social Chain AG shares are 
traded on XETRA and several other German stock exchanges. 
The content of this press release is for information purposes only and does not constitute investment advice or other 
recommendations pursuant to the German Securities Trading Act by The Social Chain AG or its affiliated companies. The 
information provided cannot replace investment advice. The information contained in this press release is not to be 
construed as an assurance of possible price developments and should not be construed as a request to enter into a 
transaction. The information contained herein does not constitute an offer to sell or the solicitation of an offer to 
sell securities or rights, or a solicitation to trade in securities or rights. Accordingly, The Social Chain AG and its 
affiliates make no representations or commitments as to the accuracy, completeness or correctness of the information or 
opinions contained herein. We assume no liability for direct or indirect damages caused by and/or in connection with 
the distribution and/or use of this document. The statements correspond to the status at the time of the preparation of 
this document. They may become obsolete due to future developments without the document being changed. 
Contact: 
Jana Walker | Press 
press@socialchain.com 
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Additional features: 
File: Christian Senitz, CFO 
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2021-01-13 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. 
Archive at www.dgap.de 
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Language:     English 
Company:      The Social Chain AG 
              Gormannstraße 22 
              10119 Berlin 
              Germany 
Phone:        +49 (0)30 208484010 
E-mail:       contact@socialchain.com 
Internet:     www.socialchain.com 
ISIN:         DE000A1YC996 
WKN:          A1YC99 
Listed:       Regulated Unofficial Market in Dusseldorf 
EQS News ID:  1160290 
 
End of News   DGAP News Service 
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