THE SOCIAL CHAIN AG is breaking new ground - in the development of new markets and innovative sales concepts via social media. A joint venture with Jassen GmbH gives the integrated social media company access to a network of over 200 million followers in Asia from a standing start. The planned joint venture, with 51% of the shares held by SOCIAL CHAIN AG, will develop and distribute high-quality beauty products "made in Germany" for Asian, American and European markets. At the heart of the cooperation is the innovative marketing of the products via social communities. The partnership gives SOCIAL CHAIN AG access to the distribution network of OJESH, a high-end beauty brand of Jassen GmbH, which is distributed via Shenzhen Yasen Jinyuan Technology Co. OJESH offers a range of premium skin care products that have already found a strong fan base in Asia. So far, the sales strategy is unique: OJESH markets its products through the communication platform WeChat, a social reseller system. 40,000 network partners on WeChat with a social media reach via Sina Weibo of 200 million followers sell OJESH directly. Similar to SOCIAL CHAIN AG, OJESH also relies on the combination with offline events such as high-quality beauty lounges and workshops, which generate enormous social media coverage. As part of the planned joint venture, OJESH will be able to offer its products to more than 80 million followers in Europe and the USA via SOCIAL CHAIN AG's social media channels. In addition, the joint company will develop additional products and social brands in the beauty segment, which will be marketed in Asia, Europe and America (primarily) via social media.