DGAP-Ad-hoc: The Social Chain AG / Key word(s): Corporate Action
The Social Chain AG: The Social Chain AG determines terms of Convertible Bond 2021/2024

25-March-2021 / 11:56 CET/CEST
Disclosure of an inside information acc. to Article 17 MAR of the Regulation (EU) No 596/2014, transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.


NOT FOR DISTRIBUTION, PUBLICATION OR TRANSMISSION, DIRECTLY OR INDIRECTLY, IN ANY STATE OF THE UNITED STATES OF AMERICA OR THE DISTRICT OF COLUMBIA (COLLECTIVELY, "UNITED STATES") OR TO ANY U.S. PERSON (AS DEFINED BELOW), CANADA, AUSTRALIA OR JAPAN OR ANY OTHER COUNTRY IN WHICH SUCH PUBLICATION MAY BE UNLAWFUL OR IN WHICH THE OFFERING OF SECURITIES IS SUBJECT TO REGULATORY RESTRICTIONS. THERE ARE OTHER RESTRICTIONS. PLEASE SEE THE IMPORTANT NOTE AT THE END OF THIS PUBLICATION.

The Social Chain AG determines terms of Convertible Bond 2021/2024

Berlin, March 25, 2021 - The Management Board of The Social Chain AG (WKN: A1YC99, ISIN: DE000A1YC996, Ticker: PU11) ("Company") has, with the consent of the Company's Supervisory Board, determined the initial conversion price, the initial conversion premium and the interest rate of the Convertible Bond 2021/2024 on the basis of a Market Sounding conducted by the Lead Manager. The initial conversion price of the Convertible Bond 2021/2024 is EUR 32.50, which corresponds to an initial conversion premium of 13.74 % above the reference share price of EUR 28.70. The reference share price is the closing price of the Company's share in Xetra trading on March 24, 2021. The interest rate of the Convertible Bond 2021/2024 is 5,75 % per annum. The Management Board had, with the approval of the Supervisory Board, resolved to issue the Convertible Bond 2021/2014 in the aggregate nominal amount of up to EUR 25,000,000.00 on March 16, 2021.

The subscription offer for the Convertible Bond 2021/2014 was published in the Federal Gazette on March 17, 2021. Thereafter, the Company's shareholders can exercise their subscription rights via their custodian bank at the subscription agent during normal business hours until March 31, 2021, 24:00 hrs. Subscription rights not exercised in due time will expire without replacement.

The Company has published a key information document (KID) for the Convertible Bond 2021/2014 on the Company's website (https://www.socialchain.com) under the ''Investor Relations'' section.

The Social Chain AG: Social Commerce on a global scale

The Social Chain AG is reshaping the world of brands and commerce. Our strategy and our actions are "Digital first - direct to customer": from branding to marketing to direct sales of our products in the categories Food, Home & Living, Beauty, and Fitness. Our online shops are the most efficient points of sale for our Direct-to-Consumer brands. More than 70 percent of Direct-to-Consumer sales are performed by our owned and operated online shops. Our communities, with over 86 million followers worldwide, inspire our customers and amplify our brand messages. We manage the expansion of our Social Commerce system of communities, brands, digital points of sale and logistics via our integrated proprietary technology platform: LINKS which analyses interests, purchase intentions and product satisfaction along the entire digital customer journey.
The Social Chain AG's headquarters are in Berlin, with additional locations in Munich, London, Manchester, New York, San Diego and Los Angeles.

Important note

This announcement constitutes neither an offer nor a solicitation to purchase or subscribe for securities of the Company.

This announcement is not intended for distribution, directly or indirectly, in or into the United States or within the United States and may not be distributed to U.S. persons (as such term is defined in Regulation S under the Securities Act) or publications with a general circulation in the United States. This announcement does not constitute or form part of any offer to sell or the solicitation of an offer to purchase or subscribe for any securities in the United States. The securities are not and will not be registered under the Securities Act and may not be offered or sold in the United States absent registration under the Securities Act or an exemption from registration under the Securities Act. The Company does not intend to conduct a public offering of securities in the United States.

The securities referred to in this announcement will not be offered or sold in Canada, Australia or Japan, or to or for the account of persons resident in Canada, Australia or Japan. No action has been taken to offer, acquire or distribute the securities in any jurisdiction where this is not permitted.

This release contains statements relating to the future. These statements are based on current views, expectations and assumptions of the Company's management and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied. Actual results, results or events could differ materially from those described herein due to factors affecting the Company, including, but not limited to, changes in the general economic environment or competitive situation, capital market risks, foreign exchange rate fluctuations and competition from other companies, and changes in foreign or domestic laws or regulations, including, but not limited to, the tax environment. The Company assumes no obligation to update any statements relating to the future.

Contact:
Jana Walker | Investor Relations
ir@socialchain.com


25-March-2021 CET/CEST The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
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Language: English
Company: The Social Chain AG
Gormannstraße 22
10119 Berlin
Germany
Phone: +49 (0)30 208484010
E-mail: contact@socialchain.com
Internet: www.socialchain.com
ISIN: DE000A1YC996
WKN: A1YC99
Listed: Regulated Unofficial Market in Dusseldorf (Primärmarkt)
EQS News ID: 1178432

 
End of Announcement DGAP News Service

1178432  25-March-2021 CET/CEST

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