TD Bank Group announced the launch of TD AI Prism, a new industry-leading AI foundation model. This cutting-edge model is set to redefine how the Bank will be able to predict customer needs and personalize their banking experiences. The TD AI Prism delivers a fully internally built predictive foundation model ?
it combines a large-scale AI model with robust bank datasets to understand customers holistically, resulting in a single model that can predict a broad set of customer needs more accurately than ever before. TD AI Prism is poised to set a new standard for how TD can scale business decisions powered by AI, and the speed at which it can bring new and innovative solutions to market, while allowing TD to better anticipate customer needs and match them with a product or action that is right for them. Key Features of TD AI Prism include: Personalization: TD AI Prism improves predictive performance by processing 100 times more data variables to understand customers' needs and relationships with the bank.
The model will be operationalized to personalize marketing communication this year; Accelerated delivery & Scalability: A single predictive foundation model will replace many individual models with a single architecture to deliver AI driven predictions faster and more efficiently; Privacy: TD AI Prism was built on the Bank's secure cloud platform ensuring customer data does not leave the Bank. The launch of TD AI Prism is the result of the Bank's investment in cutting edge research translated into application, driven by multiple teams across the Bank. This work grew from the research done by Layer 6 ?
the Bank's AI research and development center ? on tabular foundation models into practical applications that work to help develop business solutions at TD.
