The Trade Desk announced the launch of its certified service partner program for small and medium-sized businesses (SMBs). This program expands self-service access to The Trade Desk's demand-side platform, as client demand for data-driven advertising continues to rise. As part of this announcement, Goodway Group becomes The Trade Desk's first certified service partner to help meet this rising demand.

Many small and medium-sized businesses are embracing data-driven digital advertising as the most effective marketing method to reach target consumers with relevance and precision. This trend has only accelerated during the global pandemic as more consumers enjoyed digital media, such as streaming TV, and as more businesses needed to tailor their message as market environments evolved quickly. More small and medium-sized businesses will increasingly turn to data-driven advertising to optimize their marketing budgets and give them more agnostic media-buying choices as an alternative to walled gardens.

Using an objective demand-side platform, SMBs have greater visibility into every element of their ad campaigns that can be optimized for performance across audiences and channels. This gives small and medium-sized advertisers the ability to be agile in their ad campaigns, enjoy the transparency they need to make better, more informed decisions that can drive real business outcomes.