AdExchanger reports on AppLovin's announcement that it will be the first mobile in-app exchange to help enable Unified ID 2.0 signals for participating mobile publishers.

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Trade Desk Inc. published this content on 08 April 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 April 2022 16:59:03 UTC.