Kids, which offers personalized online learning programs for
students in kindergarten through 8th grade in math, reading and writing,
has signed on to become an official sponsor of Disney
Live!, a series of high-quality, interactive touring theater
productions featuring Disney-themed stories for families with young
children. Disney Live! is produced by Feld Entertainment, Inc., the
world's leading producer of live family entertainment.
As part of the sponsorship, which runs from August 2012 through February
2013, Disney Live! will include Kaplan Kids as part of a
dedicated media campaign that encompasses TV, radio, Facebook, YouTube
and other channels. Additionally, Kaplan Kids will have an on-site
presence at over 100 Disney Live! performances of Disney Live!
Mickey's Music Festival and Phineas and Ferb: The Best LIVE Tour
Ever!, in dozens of cities across North America.
"Disney Live! has an unparalleled reputation for bringing magic
and memories to children and their families, and we're pleased to be a
part of that experience," said Jieun Choe, executive director of K-12
and college admissions programs, Kaplan Test Prep. "Both Kaplan Kids and Disney
Live! seek to deliver programs that are dynamic, engaging and
appealing to children and parents, and the values of family and
education have always been closely aligned, so it made sense to bring
our brands together in this partnership."
Kaplan Kids drives academic progress through these three steps:
An online assessment to pinpoint a student's math and reading
levels and design a learning plan for his or her unique academic
A customized learning plan based on those assessment results using
Smart Track, the brain behind Kaplan Kids' online learning
program. Because Smart Track is adaptive, it targets the right
skills to make progress faster, while introducing challenging new
material through fun and interactive instruction.
Kaplan Kids keeps parents up to date on their child's progress
every step of the way with real-time online progress reports.
Parents are able to see what skills their child has mastered,
what's difficult and what's in progress.
About Kaplan Test Prep
Kaplan Test Prep (www.kaptest.com)
is a premier provider of educational and career services for
individuals, schools and businesses. Established in 1938, Kaplan is the
world leader in the test prep industry. With a comprehensive menu of
online offerings as well as a complete array of print books and digital
products, Kaplan offers preparation for more than 90 standardized tests,
including entrance exams for secondary school, college and graduate
school, as well as professional licensing exams for attorneys,
physicians and nurses. Kaplan also provides private tutoring and
graduate admissions consulting services.
About Feld Entertainment
Feld Entertainment is the worldwide leader in producing and presenting
live touring family entertainment experiences that lift the human spirit
and create indelible memories, with 30 million people in attendance at
its shows each year. Feld Entertainment's productions have appeared in
more than 70 countries on six continents and include Ringling Bros.
and Barnum & Bailey®, Feld Motor Sports,
Disney On Ice and Disney Live!.
Note to editors: Kaplan is a subsidiary of The Washington Post
Company (NYSE: WPO)
Russell Schaffer, 212-453-7538