The Wendy's Company launched the new Big Bacon Cheddar Cheeseburger. The third addition to the Made to Crave lineup this year, this unforgettable sandwich flips the notion of a traditional bacon cheeseburger on its bun with unparalleled culinary sophistication and an explosion of big, bold flavors. The new Big Bacon Cheddar Cheeseburger boasts Wendy's fresh, never frozen beef** topped with its signature Applewood smoked bacon cooked fresh daily, a custom bacon sauce with a hint of sweetness, crispy onions, American cheese and a creamy, tangy cheddar cheese spread all housed in a first-of-its-kind cheddar bun, toasted to perfection.