Wendy's has partnered with Tiger Pistol, a collaborative advertising platform, to power its national-to-local social advertising programs, according to a press release.

"The new partnership between Wendy's and Tiger Pistol is an important step forward for our local advertising strategy. Tiger Pistol strengthens the level of collaboration between Wendy's, our regional agencies, and our restaurants, enabling high-performing social advertising at the community level," Kristin Tormey, manager of social media and gaming at The Wendy's Company, said in the press release.

Wendy's sought a dedicated Meta innovation partner who could help transform their local strategy, affording the brand the flexibility to advertise by region, DMA, at the restaurant-level, or through combined targeting. Tiger Pistol works with Wendy's social team to create brand-approved templated campaigns that can be easily deployed through Wendy's local agency teams. On the flip side, local teams can now better collaborate with Wendy's national team through Tiger Pistol's Workflow Approval Engine, which enables agencies to submit local imagery and messaging for rapid brand approval, ensuring compliance. To improve Wendy's local social ads, Tiger Pistol integrates its platform with Wendy's Yext local listing profiles. This integration creates a single source of truth for local store data that can be automatically applied as ad overlays highlighting unique restaurant attributes.

"From the moment we first connected with the team at Wendy's, I knew there was an amazing opportunity for our companies to partner, and in doing so, set the new standard for social advertising in the QSR industry," Paul Elliott, CEO of Tiger Pistol, said in the release. "Wendy's incredibly smart and sophisticated strategy requires a versatile technology platform to bring it to life. Tiger Pistol's laser focus on national-to-local advertising and recent advancements in support of the franchise business model make us the ideal partner for Wendy's."

Wendy's operates 7,000 restaurants worldwide.

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