Shanghai, China, September 21, 2020, The9Limited (Nasdaq: NCTY) ("The9"), an established Internet company, todayannounced that it has signed an Agreement with Voodoo, a French game developerand publisher. The9 and Voodoo will collaborate on the publishing and operationof casual games in mainland China. The9 will publish and operate under thisagreement two, with an option for a third, casual game with strong IAP (In AppPurchase) licensed by Voodoo.
Voodoo is one of the world's largest developers and publishers of casual gamesand hyper-casual games. Voodoo's games have been downloaded 3.7 billion timeson iOS and Android phones cumulatively up-to-date, with monthly active users of300 million. Voodoo has released more than 100 games, which are widely welcomedby players, many of which have become successful intellectual properties("IPs").
Chris Shen, the President of The9 said, "With the expansion of the game userbase, casual games have shown rapid development prospects in China andworldwide. Through our strategic cooperation with Voodoo to jointly publish andoperate a variety of casual games in China, we can leverage the popularity ofhigh-profile game IPs in the Chinese market to grow our casual game marketshare. Based on Voodoo's rich experience in data-driven game optimization, andits ownership of a large number of famous game IPs, we believe that Voodootogether with The9 have a great advantage in the field of casual gamepublishing in the mainland China market. I believe that players will befascinated by the new look and richer game play of these well-knownhyper-causal games, which will bring a new trend to the casual game market."
Hubert Larenaudie, COO of Voodoo commented "Voodoo sees tremendous growthopportunity in China. Collaborating with The9 to adapt two upcoming casualtitles will be our first effort on having In App Purchase focused games inChina. Voodoo will build up the core of its business in China through thepartnership with Tencent to bring our hyper-casual games to Chineseplayers."
About The9 Limited
The9Limited (The9) is an Internet company based in China listed on Nasdaq in 2004.The9 aims to become a diversified Internet company.
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The9 Limited published this content on 21 September 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 21 September 2020 08:14:17 UTC